Bios and Profile Summaries
LinkedIn Profile
The Client: Tomeka Seckinger is a human resources director seeking an upgrade to her LinkedIn profile summary. The Audience: Other human resource professionals looking to connect, recruiters who may want to hire her, and potential employees. The Project: Craft her career story in a way that encourages readers to connect with her. Optimize her profile by writing a unique headline for her LinkedIn banner. The Tone: Engaging and authoritative.
LinkedIn Profile
The Client: Steven Mason is a C-suite executive seeking career advancement opportunities. The Audience: Global corporations seeking his level of expertise for their sales team. The Project: Write relationship driven profile copy that compels recruiters and potential employers to contact him. Optimize his profile by writing a unique headline for his LinkedIn banner. The Tone: Professional and attentive.
